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EMPRAOUTBOUND
The engineDeliverabilityMethod
SignalsOutreach fired the week something changes.LinkedInThe other half of outbound, on one clock.Reply agentEvery reply answered in 30 minutes.AutomationsWhat happens the second a reply lands.
Find your marketScale outboundNew marketsHiringInvestorsRe-engageEvents
Grade my emailApply

CORE

The engineDeliverabilityMethod

EXTENSIONS

SignalsLinkedInReply agentAutomations

MISSIONS

Find your marketScale outboundNew marketsHiringInvestorsRe-engageEvents

FREE

Grade my emailApply

EMPRA

EMPRA

Outbound

RUN BY HUGO DUPONT & GEORGE LEVESON
LONDON

Empra Outbound is a done-for-you cold outbound firm in London, run by its two co-founders, whose writing model is trained on 4,000,000 cold emails the team sent over three years.

WHAT WE RUN

  • The engine
  • Deliverability
  • Method
  • EXTENSIONS
  • Signals
  • LinkedIn
  • Reply agent
  • Automations

MISSIONS

  • Find your market
  • Scale outbound
  • New markets
  • Hiring
  • Investors
  • Re-engage
  • Events

FREE TOOLS

  • Grade my email
  • Deliverability test
  • SPF checker
  • DKIM checker
  • DMARC checker
  • Subject line tester
  • Spam checker

THE PLAYBOOK

  • Playbook overview
  • Subject lines
  • The ask
  • The sequence
  • Follow-ups
  • Identify your ICP
  • Infrastructure

COMPANY

  • Cold email agency
  • Agency shortlist
  • Agency vs DIY
  • Blog
  • About
  • Start a build

Every figure on this site is a count of work we have done. Pipeline and closed revenue are our clients’ results, and results vary. Replies are shown as they arrived, with senders blurred at source.

SPF

Check your SPF record.

This checker reads the SPF TXT record published in your domain’s DNS and passes it only if the record exists, stays within the 10-lookup limit, and ends in -all so unauthorised senders are rejected outright.

DNS lookups only. We never touch your site or your mail.

Questions

The details.

What is an SPF record?

A TXT record starting v=spf1 that lists which servers may send email as your domain. Receivers check the sending server against the list. Mail from anywhere else fails SPF. If DKIM does not pass in alignment either, a DMARC policy junks or rejects it.

What is the SPF 10-lookup limit?

SPF processing allows at most 10 DNS lookups per check, counted recursively through every include, a, mx, ptr, exists and redirect. Every SaaS tool you authorise spends lookups, and past 10 the record returns a permanent error and stops protecting you. This checker counts them recursively through the include chain; if a chain nests deeper than the scan follows, it says so rather than calling the record healthy.

Should my SPF record end in -all or ~all?

-all tells receivers to hard-fail unauthorised mail; ~all only marks it. Use ~all while testing changes, then move to -all. If your record ends in +all, the entire internet is authorised to send as you. Fix that today.

Can I have two SPF records?

No. The standard allows exactly one; a second record makes SPF permanently fail validation. Merge them into a single v=spf1 line.

What does it mean if my SPF check passes?

A pass means your domain has exactly one SPF record, it resolves within the 10-DNS-lookup limit, and it ends in -all or ~all so receivers know which servers may send as you.

What does an SPF failure mean?

A failure means your domain has no SPF record, has more than one (which breaks validation), exceeds the 10-lookup limit, or ends in +all and authorises any server on the internet to send as you.

What should I do if my SPF check fails?

Publish a single v=spf1 TXT record listing your real sending servers, remove any extra SPF records, cut includes until you are under 10 lookups, and move the record from ~all to -all once you have tested the change.

Free

Grade the email you are about to send.

Paste it, and the rule-set from 4,000,000 sends scores it. The report lands in your inbox in minutes, and a full three-step sequence written for your ICP follows from Hugo a few hours later.

Grade my email