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EMPRAOUTBOUND
The engineDeliverabilityMethod
SignalsOutreach fired the week something changes.LinkedInThe other half of outbound, on one clock.Reply agentEvery reply answered in 30 minutes.AutomationsWhat happens the second a reply lands.
Find your marketScale outboundNew marketsHiringInvestorsRe-engageEvents
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CORE

The engineDeliverabilityMethod

EXTENSIONS

SignalsLinkedInReply agentAutomations

MISSIONS

Find your marketScale outboundNew marketsHiringInvestorsRe-engageEvents

FREE

Grade my emailApply

EMPRA

EMPRA

Outbound

RUN BY HUGO DUPONT & GEORGE LEVESON
LONDON

Empra Outbound is a done-for-you cold outbound firm in London, run by its two co-founders, whose writing model is trained on 4,000,000 cold emails the team sent over three years.

WHAT WE RUN

  • The engine
  • Deliverability
  • Method
  • EXTENSIONS
  • Signals
  • LinkedIn
  • Reply agent
  • Automations

MISSIONS

  • Find your market
  • Scale outbound
  • New markets
  • Hiring
  • Investors
  • Re-engage
  • Events

FREE TOOLS

  • Grade my email
  • Deliverability test
  • SPF checker
  • DKIM checker
  • DMARC checker
  • Subject line tester
  • Spam checker

THE PLAYBOOK

  • Playbook overview
  • Subject lines
  • The ask
  • The sequence
  • Follow-ups
  • Identify your ICP
  • Infrastructure

COMPANY

  • Cold email agency
  • Agency shortlist
  • Agency vs DIY
  • Blog
  • About
  • Start a build

Every figure on this site is a count of work we have done. Pipeline and closed revenue are our clients’ results, and results vary. Replies are shown as they arrived, with senders blurred at source.

DMARC

Check your DMARC policy.

This checker reads the DMARC TXT record at _dmarc.yourdomain.com and passes only if the policy is set to quarantine or reject, since p=none or a missing record asks receivers to do nothing about mail that fails authentication.

DNS lookups only. We never touch your site or your mail.

Questions

The details.

What is DMARC and what does p=none mean?

DMARC is a TXT record at _dmarc.yourdomain.com that sets policy for mail failing SPF and DKIM alignment: p=none (deliver anyway), p=quarantine (junk it), p=reject (refuse it). p=none is monitoring mode: useful for the first month, an open door after that. Anyone on earth can send as a p=none domain and receivers will do nothing.

Is DMARC required for cold email?

Since February 2024, Google and Yahoo require DMARC for bulk senders. Without it, volume sending to those inboxes gets throttled or junked regardless of how good the mail is.

What are rua reports and do I need them?

rua=mailto:... tells receivers where to send aggregate reports of who is sending as your domain. Without it, nobody is watching: you cannot see spoofing, and you cannot safely move from p=none to p=reject because you cannot see what would break.

What do pct and sp do?

pct applies the policy to a percentage of mail: pct=25 means spoofers get a free pass three times out of four. sp sets a separate policy for subdomains; sp=none under a strict p= is the gap attackers actually use.

What does it mean if my DMARC check passes?

A pass means your domain publishes a DMARC record at _dmarc.yourdomain.com with a policy of quarantine or reject, so mail failing SPF and DKIM alignment gets junked or refused instead of delivered anyway.

What does a DMARC failure mean?

A failure means your domain has no DMARC record, or has one set to p=none, which asks receivers to do nothing about mail that fails authentication, including mail from anyone spoofing your domain.

What should I do if my DMARC check fails?

Publish a DMARC record with a rua address so you can see what is sending as your domain, start at p=none only while you set that up, then move to p=quarantine and on to p=reject once the reports show legitimate mail is passing.

Free

Grade the email you are about to send.

Paste it, and the rule-set from 4,000,000 sends scores it. The report lands in your inbox in minutes, and a full three-step sequence written for your ICP follows from Hugo a few hours later.

Grade my email