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EMPRAOUTBOUND
The engineDeliverabilityMethod
SignalsOutreach fired the week something changes.LinkedInThe other half of outbound, on one clock.Reply agentEvery reply answered in 30 minutes.AutomationsWhat happens the second a reply lands.
Find your marketScale outboundNew marketsHiringInvestorsRe-engageEvents
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CORE

The engineDeliverabilityMethod

EXTENSIONS

SignalsLinkedInReply agentAutomations

MISSIONS

Find your marketScale outboundNew marketsHiringInvestorsRe-engageEvents

FREE

Grade my emailApply

EMPRA

EMPRA

Outbound

RUN BY HUGO DUPONT & GEORGE LEVESON
LONDON

Empra Outbound is a done-for-you cold outbound firm in London, run by its two co-founders, whose writing model is trained on 4,000,000 cold emails the team sent over three years.

WHAT WE RUN

  • The engine
  • Deliverability
  • Method
  • EXTENSIONS
  • Signals
  • LinkedIn
  • Reply agent
  • Automations

MISSIONS

  • Find your market
  • Scale outbound
  • New markets
  • Hiring
  • Investors
  • Re-engage
  • Events

FREE TOOLS

  • Grade my email
  • Deliverability test
  • SPF checker
  • DKIM checker
  • DMARC checker
  • Subject line tester
  • Spam checker

THE PLAYBOOK

  • Playbook overview
  • Subject lines
  • The ask
  • The sequence
  • Follow-ups
  • Identify your ICP
  • Infrastructure

COMPANY

  • Cold email agency
  • Agency shortlist
  • Agency vs DIY
  • Blog
  • About
  • Start a build

Every figure on this site is a count of work we have done. Pipeline and closed revenue are our clients’ results, and results vary. Replies are shown as they arrived, with senders blurred at source.

The records

Test your email deliverability.

One domain, four checks: SPF, DKIM, DMARC and MX, read straight from DNS. This is the half of deliverability a scan can see, scored honestly, with the fixes stated plainly.

DNS lookups only. We never touch your site or your mail.

Questions

The details.

What does this email deliverability test actually check?

Four DNS record sets: your SPF record (existence, the 10-lookup limit, and how it ends), DKIM keys across 19 common selectors (including Google's rotating date-style ones), your DMARC policy (p=, reporting, percentages, subdomain policy), and MX records. Each check returns pass, warn or fail verdicts with the reason stated.

Can a test like this measure inbox placement?

No, and be suspicious of any instant test that claims to. Inbox placement depends on sending reputation, volume history, engagement and content, none of which live in DNS. Records are the entry ticket; reputation is the game. We say this plainly because we build sending reputation for a living.

Why do SPF, DKIM and DMARC matter for cold email?

Since 2024, Google and Yahoo require authentication for bulk senders: mail that fails BOTH SPF and DKIM alignment under a DMARC policy is rejected or junked before a human ever sees it. One aligned pass keeps it alive, which is why you run both. Perfect copy on a misconfigured domain is invisible copy.

What should a correctly configured domain look like?

One SPF record ending in -all with fewer than 10 DNS lookups, a DKIM key of 2048 bits, and a DMARC record at p=quarantine or p=reject with rua reporting on. That exact combination is what this test scores 90+.

Free

Grade the email you are about to send.

Paste it, and the rule-set from 4,000,000 sends scores it. The report lands in your inbox in minutes, and a full three-step sequence written for your ICP follows from Hugo a few hours later.

Grade my email