About
Two people run this.
No account managers, no pods, no handoffs. The people who sell the work are the people who do the work — and their names are on the sends.
Hugo Dupont
CO-FOUNDER & CEO
When Google and Microsoft changed the rules on email sending, Hugo built the outbound system that became the foundation of Empra. He runs the technical side of every build — the sending stack, the model, the deliverability discipline — with a background in customer success, sales strategy and startup growth.
- The engine and the corpus
- Deliverability and infrastructure
- Your sequence read
George Leveson
CO-FOUNDER & CRO
George leads commercial strategy and runs outbound operations at scale. With a background in B2B sales, partnerships and revenue growth, he brings a commercial lens to everything from campaign strategy down to infrastructure decisions — turning cold outreach into predictable pipeline.
- Campaign strategy and angles
- The sending, day to day
- Replies and pipeline
The George in the replies
The names on the sends
are the names on this page.
When a reply on this site answers George by name, that is because George sent the email. Nothing goes out under an alias, and nothing goes out unread — the same two people who built the machine sign what it writes.
LONDON · EMPRA LABS