Skip to content
EMPRAOUTBOUND
EngineMethodDeliverabilityIntentReply agentAutomationsMonitored markets
Apply
EngineMethodDeliverabilityIntentReply agentAutomationsMonitored marketsApply

EMPRA

EMPRA

Outbound

RUN BY HUGO DUPONT & GEORGE LEVESON
LONDON

WHAT WE RUN

  • The engine
  • Deliverability
  • Intent signalling
  • Reply agent
  • Automations
  • Method
  • Monitored markets

FREE TOOLS

  • Grade my email
  • Deliverability test
  • SPF checker
  • DKIM checker
  • DMARC checker
  • Subject line tester
  • Spam checker

THE PLAYBOOK

  • Playbook overview
  • Subject lines
  • The ask
  • The sequence
  • Follow-ups
  • Identify your ICP
  • Infrastructure

COMPANY

  • Cold email agency
  • Agency shortlist
  • Agency vs DIY
  • Blog
  • About
  • Start a build

Every figure on this site is a count of work we have done. Pipeline and closed revenue are our clients’ results, and results vary. Replies are shown as they arrived, with senders blurred at source.

03 Reply agent

Every reply answered in 30 minutes.

Cold email only opens the thread. Most outbound dies at the reply, when it arrives hours late sounding like a different company. We build an agent on your own writing so it does not.

The database

Trained on you,
not on the internet.

We build a database for your account and train the agent on it. It is not a prompt with your name in it.

  • +How you actually write
  • +Your tone, including what you never say
  • +The product and what it does not do
  • +Your tech and how it fits their stack
  • +Your customers and the ones like them
  • +Your testimonials and case studies

The clock

A reply goes cold in an afternoon.

Reply lands00:00
Draft in your voice00:30
A person approves, then it sendsGate

Reply speed moves booking rate more than almost anything else we control. The agent drafts the moment the reply arrives. Nothing sends without a person seeing it.

The build

Everything you have, in. Two agents, out.

CALLSHow you actually talkCUSTOMERSWho bought, and whyDECKSHow you pitchWEBSITEWhat you claimTESTIMONIALSWhat clients say backPRODUCT DOCSWhat it really doesYOURDATABASETRAINED ONCEREPLY AGENTEvery reply answered in 30minutes, in your voiceWEBSITE AGENTThe same training, talking to yourinbound

IN

  • CALLS
  • CUSTOMERS
  • DECKS
  • WEBSITE
  • TESTIMONIALS
  • PRODUCT DOCS

YOUR DATABASE · TRAINED ONCE

OUT

  • REPLY AGENT
  • WEBSITE AGENT

Second use

Put the same agent
on your website.

The agent already knows your voice, your product and your customers. That is the same thing an inbound visitor wants to talk to.

We install it on your site as an inbound agent, running on the database we already built. One training job, two channels.

Next

The rest of the engine.

  • 00The engineA model trained on four million sent emails learned the science of cold email. Subject, length, the right ask per persona. It writes with it.
  • 01DeliverabilityWe build the sending stack rather than rent it. Mailboxes, custom SMTP and our own sending servers, sized to your volume.
  • 02Intent signallingAn engine built around your ICP that watches for the moment a company becomes worth contacting.
  • 04MethodDefine the ICPs. Write many variants per ICP. Measure on reply, meeting and close rate. Scale only the one that wins.
  • 05AutomationsWhat happens the second a reply lands. Interested leads reach your CRM and your team without anyone copying anything.
Start a build