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EMPRAOUTBOUND
The engineDeliverabilityMethod
SignalsAn engine built around your ICP that watches the market daily and fires the week a company becomes worth contacting.LinkedInThe other half of outbound, on the same timeline as the email.Reply agentAn agent trained on your voice, your product and your customers.AutomationsWhat happens the second a reply lands.
Find your marketFirst outbound, run as an experiment.Scale outboundThe message earned it.New marketsA vertical or a country you have never sold into, mapped and tested before anyone relocates or hires for it.HiringThe best candidates are not applying.InvestorsA raise is an outbound campaign with one buyer type.Re-engageClosed-lost deals, cold trials, old lists.EventsA conference is a deadline for the whole market.
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CORE

The engineDeliverabilityMethod

EXTENSIONS

SignalsLinkedInReply agentAutomations

MISSIONS

Find your marketScale outboundNew marketsHiringInvestorsRe-engageEventsApply

EMPRA

EMPRA

Outbound

RUN BY HUGO DUPONT & GEORGE LEVESON
LONDON

WHAT WE RUN

  • The engine
  • Deliverability
  • Method
  • EXTENSIONS
  • Signals
  • LinkedIn
  • Reply agent
  • Automations

MISSIONS

  • Find your market
  • Scale outbound
  • New markets
  • Hiring
  • Investors
  • Re-engage
  • Events

FREE TOOLS

  • Grade my email
  • Deliverability test
  • SPF checker
  • DKIM checker
  • DMARC checker
  • Subject line tester
  • Spam checker

THE PLAYBOOK

  • Playbook overview
  • Subject lines
  • The ask
  • The sequence
  • Follow-ups
  • Identify your ICP
  • Infrastructure

COMPANY

  • Cold email agency
  • Agency shortlist
  • Agency vs DIY
  • Blog
  • About
  • Start a build

Every figure on this site is a count of work we have done. Pipeline and closed revenue are our clients’ results, and results vary. Replies are shown as they arrived, with senders blurred at source.

05 LinkedIn

The other half of outbound.

Email and LinkedIn are not two campaigns that happen to hit the same person. They run on one timeline, from one piece of research, under your team's own names.

One timeline

Two channels, one clock.

The profile view lands before the first email. The connection request lands after it. Each touch is placed against the others, so the sequence reads as one person paying attention rather than two systems firing.

EMAILLINKEDINDAY 1View and followDAY 2First emailDAY 4Connection requestDAY 7Second emailDAY 9MessageDAY 14Close the loop
  • DAY 1 View and follow
  • DAY 2 First email
  • DAY 4 Connection request
  • DAY 7 Second email
  • DAY 9 Message
  • DAY 14 Close the loop

What we run

Four things, on your profiles.

  • 01

    Sequences from your seats

    Connection requests and messages go out under your team's real profiles, not a scraped alias. The request carries no pitch, because the pitch has somewhere better to live.

  • 02

    Written the same way

    The same research that writes the email writes the message. Shorter, less formal, and still specific to the company it is going to.

  • 03

    Founder content

    We ghostwrite the posts that put your founders in front of the market. Outbound into a market that already recognises the name is a different conversation.

  • 04

    Replies come to a person

    A LinkedIn reply is answered on the same clock as an email reply, by the person whose face is on the profile.

Why it sits with the email

One market,
answered once.

Run separately, the two channels repeat themselves at the same buyer and burn the same list twice. Run together, the second touch knows what the first one said.

Replies land in the same place and get the same handling as the inbox, which is the reply agent’s job either way.

Next

The rest of the engine.

  • 01The engineA model trained on four million sent emails learned the science of cold email. Subject, length, the right ask per persona. It writes with it.
  • 02DeliverabilityWe build the sending stack rather than rent it. Mailboxes, custom SMTP and our own sending servers, sized to your volume.
  • 03MethodDefine the ICPs. Write many variants per ICP. Measure on reply, meeting and close rate. Scale only the one that wins.
  • 04SignalsAn engine built around your ICP that watches the market daily and fires the week a company becomes worth contacting.
  • 06Reply agentAn agent trained on your voice, your product and your customers. Every reply answered within 30 minutes.
  • 07AutomationsWhat happens the second a reply lands. Interested leads reach your CRM and your team without anyone copying anything.
Start a build