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EMPRAOUTBOUND
The engineDeliverabilityMethod
SignalsAn engine built around your ICP that watches the market daily and fires the week a company becomes worth contacting.LinkedInThe other half of outbound, on the same timeline as the email.Reply agentAn agent trained on your voice, your product and your customers.AutomationsWhat happens the second a reply lands.
Find your marketFirst outbound, run as an experiment.Scale outboundThe message earned it.New marketsA vertical or a country you have never sold into, mapped and tested before anyone relocates or hires for it.HiringThe best candidates are not applying.InvestorsA raise is an outbound campaign with one buyer type.Re-engageClosed-lost deals, cold trials, old lists.EventsA conference is a deadline for the whole market.
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CORE

The engineDeliverabilityMethod

EXTENSIONS

SignalsLinkedInReply agentAutomations

MISSIONS

Find your marketScale outboundNew marketsHiringInvestorsRe-engageEventsApply

EMPRA

EMPRA

Outbound

RUN BY HUGO DUPONT & GEORGE LEVESON
LONDON

WHAT WE RUN

  • The engine
  • Deliverability
  • Method
  • EXTENSIONS
  • Signals
  • LinkedIn
  • Reply agent
  • Automations

MISSIONS

  • Find your market
  • Scale outbound
  • New markets
  • Hiring
  • Investors
  • Re-engage
  • Events

FREE TOOLS

  • Grade my email
  • Deliverability test
  • SPF checker
  • DKIM checker
  • DMARC checker
  • Subject line tester
  • Spam checker

THE PLAYBOOK

  • Playbook overview
  • Subject lines
  • The ask
  • The sequence
  • Follow-ups
  • Identify your ICP
  • Infrastructure

COMPANY

  • Cold email agency
  • Agency shortlist
  • Agency vs DIY
  • Blog
  • About
  • Start a build

Every figure on this site is a count of work we have done. Pipeline and closed revenue are our clients’ results, and results vary. Replies are shown as they arrived, with senders blurred at source.

M4 Hiring

Hire the people who are not applying.

The best person for the seat already has a job, is ignoring the job boards, and is reachable exactly the way a buyer is: with research, and a reason to answer.

The seats and the field

Nobody in this field is looking.

The dots above are people, employed, not reading job boards, most of them drifting past and out of frame. A thread reaches up from an open seat, finds one, and brings that one down. One at a time, the way it actually works.

WATCHING · PEOPLE NOT LOOKING

HEAD OF ENGFIRST AEOPS LEADSTAFF DESIGNERVP FINANCE

SEATS OPEN

  • HEAD OF ENG
  • FIRST AE
  • OPS LEAD
  • STAFF DESIGNER
  • VP FINANCE

The rest of the market keeps moving above it. Most people drift past, never touched.

How the run works

Five moves, per seat.

  • 01

    The seat, specified

    Every open seat gets the same treatment as an ICP: who has done this job before, at what kind of company, at what stage. A vague spec writes a vague message to the wrong people.

  • 02

    The market, databased

    The same cross-referenced sources that build a buyer list build a candidate one: people who match the seat, verified, carrying the variables the message writes from.

  • 03

    Written to one person, from one

    The note goes out under the founder's own name, researched to that person specifically, the way an outbound email would go to a buyer worth the seat. Every send still passes a human.

  • 04

    LinkedIn and email, one clock

    A profile view, a connection request, an email — sequenced against each other rather than fired independently, so it reads as one person paying attention, not two systems.

  • 05

    Replies inside 30 minutes

    The reply agent watches both channels on the same 30-minute clock it holds for a buyer's inbox. A candidate replying gets the same discipline, not a slower one.

Why it lands differently

A template arrives
as a template.

A recruiter’s InMail template is the job market’s version of a spam blast: the same words to five hundred profiles, timed by whoever logged in first. The person on the other end can tell in one line, and mostly doesn’t answer.

A note that names the seat, the last company and the actual reason, arriving under a founder’s name instead of a recruiter’s queue, reads differently. Sequenced across LinkedIn and email rather than fired on either alone, and answered by the reply agent the moment it gets a reply, it reads as attention rather than automation.

Other missions

Same engine, pointed elsewhere.

  • M1Find your market
  • M2Scale outbound
  • M3New markets
  • M5Investors
  • M6Re-engage
  • M7Events
See the engineStart a build