04 Signals
We build an engine around the ICP that proved out. It watches the whole market, waits for a reason to contact each company, and fires while the reason is still warm.
The engine
Every company that fits your ICP, and every decision maker inside them, watched daily. It fires the week something changes.
What it watches
A buyer you already knew moves into a seat where they can sign.
They are hiring for the problem your product removes.
A round closed, the mandate changed, and the budget is new.
An announcement that tells you what they are about to spend on.
They added or dropped something adjacent to your category.
They are attending or speaking where your buyers gather.
A public record that moves them into or out of your reach.
A new market or a second persona, derived rather than announced.
In practice
Empra APP 7:05 AM
SIGNAL · 87 New licence application — Meridian Resources lodged an exploration permit in your market.
Why now: Permit filings precede procurement by ~4 months. No incumbent supplier on record. Their new COO ran your ICP’s last three rollouts.
DRAFTED · IN YOUR VOICE
“Saw the Meridian permit went in this week. We kitted out two operators through the same phase last year — happy to send what the first order actually looked like.”
Standard tools in your name, at cost. No markup, no lock-in.
Slack is the interface. Underneath, a queryable database of your entire market.
Every signal is written into your market map. It compounds, and it is yours.
Mining tech. Motorsport software. Maritime, aviation, utilities, specialty insurance. If your buyers are finite and their moves are public, this was built for you.
Why it works
Every lead the engine surfaces arrives with its trigger attached. The email refers to the actual reason for writing, because there is one.
That is the difference between outreach that reads as timed and outreach that reads as automated. Same inbox, different week, different answer.
Next
EMPRA