M6 Re-engage
Every closed-lost deal was expensive to create; most of them died on timing, and timing changes. The engine watches for the moment it does.
The sources
Your CRM, old email threads, past trials and lists: the leads are already there, warm-ish, watched daily. One at a time, for a real reason, a few get pulled back into play.
How the run works
Closed-lost deals, expired trials, old exports, unconverted leads: the accounts already sitting in your CRM or a spreadsheet, brought into one list and matched against the same database build the rest of outbound runs on.
The same signal engine that opens new-market accounts runs against this list: a role change, a funding round, a new req, a shift in stack. Nothing goes out until something has actually moved.
The email opens with what changed, not with the account's history. A prospect who went quiet on a demo two years ago does not need reminding that they did; they need the one reason it might be different now.
No “circling back,” no reference to the deal that stalled. The model trained on 4,000,000 emails and 650,000 LinkedIn messages treats the send as a first contact, because to the reader it is one.
A closed-lost account often has a name already attached to it. A reply lands with whoever owned that relationship, or with the reply agent if no one did, answered within 30 minutes either way.
Why the wording matters
A note that says nothing new reads exactly like the one that lost the deal the first time. It asks the reader to do the remembering, and a closed-lost account has little reason to bother.
A note names what changed: the new role, the funding, the requisition, the stack swap. That reads as timing, not persistence, and the difference is the whole mission.
Other missions
EMPRA