04 Automations
A reply is only worth producing if somebody answers it fast. These run behind every campaign. We build them, we maintain them, and you never touch them.
The rules
When
A reply arrives and reads as interested
Then
The contact, the full thread and every enrichment field we built land in your CRM as a new record, attributed to the campaign and the variant that produced it.
Which variant won is the whole point. It gets written to the record.
When
The same reply arrives, at the same moment
Then
A message posts to the channel you choose, carrying the reply text and a direct link to the thread, so somebody answers in minutes instead of the next morning.
Reply speed moves booking rate more than almost anything else.
When
Three days pass after the final follow up with no response
Then
The lead moves into a LinkedIn sequence under one of your sender seats, so the same tested angle gets a second run on a channel they actually check.
The angle already earned its place. It deserves a second channel.
The route
Access
You get direct access to the campaigns, the leads and the performance, including which variant produced which reply.
Every lead carries at least six personalisation variables and a full firmographic breakdown, pushed straight into your CRM rather than exported on request.
Next