02 Deliverability
Most agencies run your campaign on somebody else's platform. When it degrades, they have nothing to pull. We own the path from our server to your buyer's inbox.
The stack
How many domains and how many mailboxes depends entirely on how much you send. The shape stays the same. The count is yours.
Lookalikes of your primary, never the primary itself. Your main domain is never the thing at risk.
We build them and warm them before anything sends. A cold mailbox poisons a campaign before it starts.
Our own sending path for the bulk of the volume, at a low enough rate per inbox to stay invisible.
We run the sending infrastructure ourselves rather than reselling somebody else's platform.
A second and third provider alongside the custom path, so one provider's bad day is not your bad month.
A slice of capacity that never sends. The moment an inbox dips we rotate it out and the send rate does not move.
Warmup
A new mailbox has no reputation. Send campaign volume through it on day one and the provider decides what you are before the market does.
We build mailboxes and warm them over six weeks before the first send.
Why reserve exists
Reserve is not caution. If a domain degrades in the middle of a test, capacity swaps in and the send rate does not change.
That is the whole point. Delivery is held constant, so it can never be the thing that explains a result. When a message fails, you know it was the message.
The domains and the mailboxes are registered to you. If we stop working together, the assets stay with you.
Check your own stack
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