For companies selling into small, relationship-driven markets
Every company that fits your ICP. Every decision maker inside them. Watched daily, so when something changes, you are the first credible conversation in the room.
The problem
Your market is finite, and everyone knows everyone. Growth comes through relationships, so new conversations start when you happen to hear something.
Meanwhile, the signals are public. Filings, licence applications, ownership changes, senior hires. Announced every week, each one a genuine reason to be in touch. But watching your whole market is a full-time job, and nobody does it. So the moment passes, and the first credible call goes to whoever happened to hear.
In a market that runs on timing and trust, that is the whole game.
What we build
Your full market, mapped and hand-checked against your criteria. Watched daily.
The named people in your target roles, with verified contact details. Your own network flagged, so outreach to someone you know reads like it.
When a signal fires, the research is done, the reasoning is scored, the outreach is written. One tap to approve.
How it works
Watched daily
Judged by your logic
Your market brain.
Your ICP and qualification criteria. Your signals, weighted your way. Your voice, per job title.
Learns from every decision you make.
What reaches you
Most days, nothing changes. So nothing happens, and it costs almost nothing to run. The system only speaks when your market moves.
In practice
Empra APP 7:05 AM
SIGNAL · 87 New licence application — Meridian Resources lodged an exploration permit in your market.
Why now: Permit filings precede procurement by ~4 months. No incumbent supplier on record. Their new COO ran your ICP’s last three rollouts.
DRAFTED · IN YOUR VOICE
“Saw the Meridian permit went in this week. We kitted out two operators through the same phase last year — happy to send what the first order actually looked like.”
Standard tools in your name, at cost. No markup, no lock-in.
Slack is the interface. Underneath, a queryable database of your entire market.
Every signal is written into your market map. It compounds, and it is yours.
Mining tech. Motorsport software. Maritime, aviation, utilities, specialty insurance. If your buyers are finite and their moves are public, this was built for you.
We will show you the signals that fired in your market this month. No promises deck. Your market, on screen.