02 Intent signalling
Ten databases build the market. Then, for the ICP that proved out, we build an engine that waits for a reason to contact each company, and fires while the reason is still warm.
Sourcing
No single database is complete or current. We cross-reference them, so a gap or a stale record in one gets caught by another.
Every lead is verified before it enters a campaign, and arrives with at least six personalisation variables and full firmographics attached.
The engine
Built once a specific persona has proved out, and run alongside the sourcing. It watches the whole market and fires the week something changes.
What it watches
A buyer you already knew moves into a seat where they can sign.
They are hiring for the problem your product removes.
A round closed, the mandate changed, and the budget is new.
An announcement that tells you what they are about to spend on.
They added or dropped something adjacent to your category.
They are attending or speaking where your buyers gather.
A public record that moves them into or out of your reach.
A new market or a second persona, derived rather than announced.
Why it works
Every lead the engine surfaces arrives with its trigger attached. The email refers to the actual reason for writing, because there is one.
That is the difference between outreach that reads as timed and outreach that reads as automated. Same inbox, different week, different answer.
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