Customer Success ROI Calculator

  • Initial Revenue ($): Represented in ARR. Only include the number from new sales/new accounts.
  • Growth Rate (%): Anticipated growth rate year on year for new sales.
  • Churn Rate (%): Churn rate calculates the number of customers who cancelled their subscription within the last year.
Sales Revenue CS Revenue
Initial Revenue ($) Growth Rate (%) Churn Rate (%)
Revenue ($)
Year 0 1 2 3 4 5 6
Sales Revenue
CS Revenue

* Sales revenue is calculated by multiplying your initial revenue by your growth rate year over year.

* CS revenue is calculated by multiplying the previous year's total revenue by the retention rate (1 - churn rate).

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