Customer Success ROI Calculator

• Initial Revenue ($): Represented in ARR. Only include the number from new sales/new accounts.
• Growth Rate (%): Anticipated growth rate year on year for new sales.
• Churn Rate (%): Churn rate calculates the number of customers who cancelled their subscription within the last year.

Sales Revenue		CS Revenue
Initial Revenue ($)	Growth Rate (%)	Churn Rate (%)

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Revenue ($)
Year	0	1	2	3	4	5	6
Sales Revenue
CS Revenue