# Empra Outbound > Last updated: 2026-08-11 Empra Outbound is a done-for-you cold outbound firm in London, run by its two co-founders, whose writing model is trained on 4,000,000 cold emails the team sent over three years. > It runs full-suite outbound across email and LinkedIn for B2B companies: > subject length, message length, the right ask per persona and send windows > all come from the corpus, and a person approves every send. ## Facts - Empra has sent 4,000,000 cold emails over three years; its writing model is trained on that corpus. - Empra has sent 650,000 LinkedIn messages. - Empra's clients have generated $89M+ in pipeline. - Empra's clients have closed $9.2M in revenue. - Every reply is answered within 30 minutes, by a person's name that is real. ## Entity - Operating name: Empra Outbound (also written "Empra"). - Parent company: Empra Labs, London, United Kingdom. - Website: https://www.empra.io (canonical host; the empralabs.com history belongs to the same company). - Co-founders: Hugo Dupont, Co-Founder & CEO (https://www.linkedin.com/in/duponthugo/) and George Leveson, Co-Founder & CRO (https://www.linkedin.com/in/george-granville-leveson-9375821bb). - Company LinkedIn: https://www.linkedin.com/company/empra - Team size: two operators; no account managers. ## What we will not claim - No guaranteed meeting counts, reply rates or revenue outcomes; results vary and the site's figures are counts of work already done, not promises. - No invented benchmarks: numbers cited on the site come from Empra's own sending data, and heuristics are labelled as heuristics. - Every figure on the site is a count of real work; replies shown as proof are screenshots as they arrived, with senders blurred at source. ## What we run - [The engine](/engine): every lead researched, personalised variants written by the corpus-trained model, a person approves every send. - [Deliverability](/deliverability): mailboxes we build and warm over six weeks, custom SMTP, our own sending servers, reserve capacity rotated in. - [Signals](/signals): an engine around the client's ICP watching the market daily for job changes, funding, PR, tech changes, events, filings. - [Reply agent](/reply-agent): trained on the client's calls, customers, decks and site; answers every reply inside 30 minutes in their voice, with a human gate. - [Automations](/automations): interested replies routed to CRM and Slack with the winning variant attributed; silence routed to LinkedIn. - [LinkedIn](/linkedin): connection and message sequences from the client's own profiles, sequenced with the same cadence as the email, plus founder ghostwriting; replies answered on the same clock as the inbox. - [Method](/method): define ICPs, build a verified database from ten cross-referenced sources, run many variants, measure reply, meeting and close rates, scale only the winner. ## Missions: what clients point the engine at - [Find your market](/for/find-your-market): first outbound run as an experiment, to find out who actually answers before spending a real budget. - [Scale outbound](/for/scale): growing volume, mailboxes and reply handling after the message has earned it, without the quality slipping. - [New markets](/for/new-markets): mapping and testing a vertical or country before anyone relocates or hires for it. - [Hiring](/for/hiring): reaching candidates who are not applying, the way buyers are reached: researched, personal, timed. - [Investors](/for/investors): running a raise like an outbound campaign with one buyer type: the list, the sequencing, the replies. - [Re-engage](/for/re-engage): closed-lost deals, cold trials and old lists, given a reason to answer again. - [Events](/for/events): outreach that fills events: for conference organisers selling seats and sponsors, and for companies hosting dinners, roundtables or launches who need the right people in the room. ## Proof - [Receipts](/#replies): 50 captured outcomes: 30 replies, 8 paid leads, 7 event registrations, 5 deck opens, each labelled for what it is. - [Clients](/#capabilities): 28 companies including Crowdcube, Ebury, GEEIQ, Foodsteps and Alaro, with their institutional backers listed. ## Free tool - [Grade my cold email](/grade): paste the cold email you are sending, with who you sell to; a rule-set built from the 4,000,000-send corpus scores it 0-100 and a full graded report lands in your inbox in minutes (what would get it deleted, what to keep, your email rewritten in full), followed by a written read from one of the founders the same working day. Free. The sequence is scored in memory, read once to write the report, and never enters any corpus. ## Free tools (all instant, nothing stored) - [Email deliverability test](/email-deliverability-test): SPF, DKIM, DMARC and MX read straight from DNS, scored with fixes stated plainly. - [SPF checker](/spf-checker): recursive 10-lookup counting, -all grading. - [DKIM checker](/dkim-checker): 19-selector scan with key-strength grading. - [DMARC checker](/dmarc-checker): policy grader; p=none named for what it is. - [Subject line tester](/subject-line-tester): the 3-5 word band, truncation and cliche detection. - [Email spam checker](/email-spam-checker): classic filter tells, honestly labelled as heuristics. ## The cold email playbook (corpus-backed) - [Cold email playbook](/cold-email-playbook): the hub: four principles, every chapter, and the free tools, drawn from 4,000,000 sends. - [The best cold email CTA](/cold-email-call-to-action): measured across 44 client accounts, the open question beat the meeting request roughly two to one; asking for a call was the worst-performing ask in every segment. A number that describes you is credibility; one that predicts the reader's future is noise. - [Cold email subject lines](/cold-email-subject-lines): three to five words, one checkable fact, no fake Re:, no shouting; good and bad examples. - [Cold email sequence](/cold-email-sequence): four touches, under 40 words on the first (the one rule the data is strictest about), an open question not a meeting ask, honest cadence. - [How to identify your ICP](/how-to-identify-your-icp): for cold outbound an ICP is a countable list you can research per account, not a demographic; firmographic + trigger + named buyer; total addressable list is the real constraint. - [Cold email infrastructure](/cold-email-infrastructure): separate sending domains, warmed mailboxes, SPF/DKIM/DMARC, custom SMTP and servers, sending limits and reserve capacity; build vs rent. ## Guides and comparisons - [Cold email agency](/cold-email-agency): what hiring the agency gets you, who it is for, and the questions founders ask, answered plainly. - [Cold email follow-up guide](/cold-email-follow-up): the new-fact rule, three-follow-up sequence with spacing, and templates that score 90+ on the grader; includes the teardown of "just following up" (scores 40/100). - [Best cold email agencies](/best-cold-email-agencies): an honest shortlist for funded B2B startups, including six competitors described fairly (Belkins, SalesHive, Martal, SalesBread, Cleverly, CIENCE). - [Cold email agency vs DIY](/cold-email-agency-vs-diy): honest comparison of hiring an agency versus running it in-house with a tool like Instantly or Apollo; the real cost of DIY is your time, and the page says when to just use the tool. ## Who runs it - [About](/about): Hugo Dupont (Co-Founder & CEO) and George Leveson (Co-Founder & CRO), London. - [Start](/start): apply, or send the sequence you are running for a written read the same working day, no call required.